Q & A for Franchise Event

1. Basic Brand Information

Q : How long has the brand been in business?

A : 6 years (since 2019).

Q : How many branches are there currently?

A : 35 branches.

Q : There are many chicken brands in the market; what makes GUGU Chicken different?

A : GUGU Chicken stands out with its “Authentic Korean Taste,” featuring sauces and menus adapted to Thai preferences. Additionally, our modern brand image resonates strongly with teenagers and the new generation.

Q : How does the head office support franchisees to increase sales?

A : We provide continuous sales analysis reports, organize trending sales promotions, and implement Local Store Marketing (LSM) to boost the efficiency of each branch. We also regularly launch seasonal menus.

Q : What is the initial investment?

A : Starting from 460,000 THB.

Q : How much is the initial Franchise Fee?

A: 250,000 THB for a 5-year term.

Q : What are the Royalty and Marketing Fees?

A : Royalty Fee is 3%; Marketing Fee is 15,000 THB per month.

Q : What is included in the initial Franchise Fee?

A: Location sourcing (if you don’t have one), staff training, marketing and branding support, and ongoing business consultancy.

Q : Does the brand find the location, or does the owner find it?

A: The brand can assist in finding a location. If the franchisee already has a site, the brand will help evaluate its potential.

Q : What is the ideal shop size?

A : 50–80 sqm. The site must have proper water supply/drainage systems and a kitchen exhaust system.

Q : Can the shop design be adjusted, or must it follow a standard template?

A : Designs can be adjusted to fit the specific space, provided they maintain the standards and brand concept of GUGU Chicken.

Q : Must all raw materials be ordered from the company, or can some be purchased externally?

A : There is a mandatory list of items to purchase from the company, while certain other items can be sourced externally.

Q : Is there pre-opening training, and how long does it take?

A : Yes, there is a 30-day staff training program before opening, plus 10 days of on-site support during the launch period.

Q : Is there additional training after the shop opens?

A : Yes. Quality Control (QC) teams will conduct inspections. Franchisees can request re-training (subject to service fees). For new menu launches, manuals and standard operating procedures (SOPs) will be provided.

Q : Does the franchise help with marketing?

A : Yes, we promote the brand across various platforms. The head office also provides marketing materials for the storefront.

Q : Can franchisees run their own promotions?

A : Yes, but they must receive prior approval from the brand.

Q : Is there a sales report or performance tracking system?

A: Monthly performance reviews are conducted. Sales data can be monitored in real-time via the POS system.

Q : How long is the franchise contract?
A: 5 years.
Q : What are the renewal conditions?
A: The contract can be renewed every 5 years, subject to the performance evaluation of the branch.
Q : Can the franchise rights be sold or transferred?
A: Yes, but the brand must be notified and approve the transfer beforehand.
Q : What is the Payback Period (ROI)?
A : Approximately 1.5 – 2.5 years.
Q : How does the head office help if problems arise after opening?
A : Our Area Coaches visit branches regularly to monitor sales, service, food quality, and staff management, providing immediate advice and solutions.
Q : How much marketing support does the head office provide?
A : We run seasonal campaigns, create social media content, and collaborate with influencers. Franchisees can conduct local marketing with head office approval.
Q : How many staff members are required per shop?
A: A standard shop requires approximately 4–6 employees. All staff will be trained by the head office before the opening.
Q : Are the menu items difficult to prepare?
A : Not at all. All recipes are standardized. The head office supplies semi-finished ingredients to ensure cooking is easy, fast, and consistent—even for beginners.
Q : Can a franchisee open more than one branch?
A: Yes. High-performing franchisees will receive priority rights to expand into new areas.
Q : Does the brand plan to expand to other regions or countries?
A : Absolutely. GUGU Chicken plans to expand to major provinces across Thailand and is ready to expand into neighboring countries.
Q : Who owns GUGU Chicken, and is the company financially stable?
A : GUGU Chicken is operated by J Concept Co., Ltd., a reputable F&B company in Thailand that manages several successful brands, including Sorabol and J Logis.
Q : Can the contract be renewed after it expires?
A : Upon expiration, the contract can be renewed or the brand format updated, depending on performance evaluations and mutual agreement.
Q : Do franchisees get exclusive territory rights?
A : Yes. Each branch is granted exclusive territory rights to prevent new branches from opening within a specified radius, protecting the franchisee’s sales volume.